Our goal is to encourage consumers to support black owned businesses. All consumers, all races, and all demographics are encouraged to circulate their hard-earned dollars in the black community. It’s extremely important that we’re very clear in defining our target audience. Naturally, black consumers and black business owners will be the first ones to support our business, but it’s imperative that everyone is compelled to join this movement.
In order to be successful, everyone must understand the benefit of supporting black owned businesses. Stimulating the black economy has tremendous impact on the economic status of all Americans and people around the world.
This is not a just a black thing. Our team is interested in helping people who need it the most. We could have easily decided to target a different segment of the population. Given the state of the black community, it’s apparent why we’re starting with our own.
We embrace diversity and are happy to collaborate with anyone or any organization that shares our passion. This is a call to our friends, family and extended network – regardless of your race, gender or ethnicity – join the movement and help us make a difference.
You can support our cause by adding new businesses to iamblackbusiness.com and sharing the link with your friends (not just the black ones.)