So what exactly is a brand?
A strong brand that resonates with the clientele will foster loyalty thus creating high retention. […]
Year: 2015
Black Business Stigma
A key aspect of black economic empowerment is removing the black business stigma that black owned businesses aren’t up to par with their counterparts. […]
Important Accounts
Securing your financial information and physical assets is just as important as securing your social media and email accounts. […]
Wally’s Café – Black Owned since 1947
Wally’s Cafe is a hidden gem in the heart of downtown Boston. […]
Practice What You Preach
Many of us own businesses, and we spend a significant amount of time promoting ourselves via social media, networking, etc. But, how many of us are actually supporting other black owned businesses? And, if you are supporting them, are you sharing your experiences and promoting them as well. In addition to liking someone’s facebook page, […]
The Business Golden Rule
Following the Business Golden Rule is the foundation all businesses should be built on to ensure respect and trust are both earned and given. […]
Importance of Online Presence
Creating and maintaining an online presence should be a high priority because these tech savvy consumers will vet your business via the web. […]
Ariel Investments
Founded by John W. Rogers in 1983, Ariel Investments is the largest minority-run mutual fund firm in the U.S., managing just under $10 billion. […]
The Business Owner and the Brand
As business owners, we should strongly consider following in Aesop’s footsteps when communicating our business story and effectively communicating our brand. […]
Black Business Intelligence: The Nielsen Study
According to a recent Nielsen study, African-American income is increasing considerably, specifically for segments with household income of over $75k. […]